Alaya Cotton for men and Kids has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Alaya Cotton continues to retain its reputation as the brand of choice for consumers who want fashionable, and comfortable underwear. New advertising campaigns communicated the message of the updated, designer sensibility that distinguished Alaya Cotton from all others. Once a utilitarian product, Men?s Dhotis suddenly became an object of desire. And hence in 2007, we introduced Men?s shirts. Shop a fantastic range of your needs with the latest offers and promotions from SavePlus.