My Fitness brand journey commenced in 2018 when we realized that the Indian palate is developing a liking towards health conscious food items and this was a blessing in disguise for us. We soon noticed that Peanut Butter is one such product which is gaining great popularity among the Indian audience and as our family had a decade full of experience in exporting Peanut- based products, we decided to initially start with Peanut Butter which could satiate the Indian palate.